The main culprit of this internal sabotage is a simple, three-letter word: and.
Archives
Star Your Customers in a Media Tour
Shining a spotlight on happy customers is a terrific media relations tool.
Brand Strategy: The Brand Promise, Part 2
The Brand Promise is about behavior toward customers.
The Power of the Pencil
The iPad Pro and Apple Pencil were clearly designed to play together, which they do quite nicely.
Mailchimp vs. Emma vs. HubSpot: An Email Marketing Service Comparison
A compilation of pros and cons to help you compare MailChimp, Emma, and HubSpot for email marketing.
DKY Expansion: New Faces, Added Capabilities
Acquisition of Peterson|Probst adds database, direct, and loyalty marketing to DKY in-house services.
Brand Strategy: The Brand Promise, Part 1
People can be inspired to action by great marketing that Rings True, and conversely, become jaded by marketing rooted in hyperbole and spin.
Brand Social Media: Robots vs. Humans
Brands fail at social media when someone gets tricked into letting robots do the human work.