With an increase in opportunity—and risk—there’s never been a more important time to concentrate on email marketing list health.
Archives
DKY Staff Update: Promotions and Team Additions
At our February 2020 First Friday staff meeting, we announced three strategic changes to our agency team.
B2B vs B2C Marketing for Brands
While there is still a place in marketing strategy to account for B2B vs. B2C audiences, the distinction is becoming less important. Why?
What’s changed in marketing in the past decade?
Recently, I asked a simple question of our team: In the past decade what has changed in your area of expertise?
Understanding the Role of Keywords
Seven things today’s marketing professionals need to know about keywords, and how they fit in the brand’s overall digital strategy.
Ad Viewability: A Marketing Primer
This lesser-known metric is usually overshadowed by things like campaign spend and CPA. Let’s unpack its significance.
Instagram Likes Are Disappearing: 3 Reasons Why Community is More Important
Our social media manager explains why building a community is more important than likes.
The Journey of a Halloween Jack-O-Lantern
“Mark grabbed his iPad and did what came naturally.” He drew. In this case a pumpkin.