Vantage point of driver while traversing an interstate highway during morning sunrise

Road Trip 2019: DKY Summer/Fall Highlights

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DKY has logged some memorable miles with our clients this year; here are some highlights.

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When you live in Minnesota summer is more than a season, it’s a celebration. This year as we celebrate our 25th anniversary as a company, DKY has logged some memorable miles with our clients. Following are some highlights.

In June, 15 leaders from new client Summit Companies traveled to Minneapolis for DKYs BrandCamp—a full day brand development workshop for this rapidly growing leader in the Fire Life Safety industry. Stay tuned for some new Summit work debuting in early 2020, including the launch of a new brand website.

DKY Brand Camp

For iconic RV brand Winnebago summer is prime camping season. DKY once again helped support the 50th Annual Grand National Rally for Winnebago owners—a 3-day RV extravaganza held each July in Forest City Iowa. This year’s theme—Bound by the W—welcomed hundreds of coaches from all over the U.S. and Canada.

In August, the DKY team trekked to Decatur, Illinois for Farm Progress Show—the country’s largest outdoor expo for farmers. DKY shepherded an effort to reimagine the ADM tent experience at FPS. One highlight of the all-new ADM Help Center featured live recordings of ADM’s farmer-facing podcast In The Driver’s Seat.

2019 Farm Progress Show Meeting

DKY traveled to Moscow, Russia in early September as part of a brand launch for agribusiness client, PhosAgro. DKY shared customer research and recommendations with PhosAgro sales and marketing teams. A 2020 outreach effort to U.S. and Canadian farmers is planned, including brand positioning, direct marketing, digital marketing and sales support.

This October, DKY is excited to present at Christian in Commerce’s fall conference. The DKY team has been working with CIC to rebrand the non-profit for its next chapter of service and ministry. DKY work underway this year includes naming, identity, brand design, website and collateral—all under CICs new name/brand: WorkLight.

Our mission at DKY is to help good people build brands of great impact. We are grateful for our travel companions on the journey: the wonderful clients of DKY!