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Category: Marketing Strategy

Don’t Be the Lone Ranger of Marketing
Marketing Strategy|Brand Strategy, Communications Planning, Creative Services, Integrated Marketing Execution, Investment Accountability, Wisdom at Work

Don’t Be the Lone Ranger of Marketing

by Brian Dahl

Consider a key principle from the ancient book of Proverbs relevant to today’s busy Marketing Director.

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How Much Should My Business Spend on Marketing?
FAQs, Marketing Strategy|Investment Accountability, Marketing Tactics

How Much Should My Business Spend on Marketing?

by Brian Dahl

When planning your marketing budget, establish a benchmark from which to build your strategy for on-going investment.

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The Freedom to Create
Marketing Strategy|Creative Services, Design, Marketing Strategy

The Freedom to Create

by Brian Dahl

Where do marketing creative ideas come from?

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The Secret to Long-Term Fulfillment and Success in Marketing
Marketing Strategy|Integrated Marketing Execution, Wisdom at Work

The Secret to Long-Term Fulfillment and Success in Marketing

by Brian Dahl

Marketers are always looking ahead for that next new tool or strategy. Sometimes we need to look back.

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Ten Signs You Need A New Agency
Marketing Strategy|Marketing Strategy, Marketing Tactics

Ten Signs You Need A New Agency

by Brian Dahl

According to a recent study, clients and agencies may be looking for love in all the wrong places.

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The Art of Photo Retouching to Ring True
Marketing Strategy|Client Work, Design, Marketing Tactics

The Art of Photo Retouching to Ring True

by Tim Karlberg

We ask Val some questions about what photo retouching is and how she uses this skill to help us serve our clients.

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The Right Balance of Marketing Technology and Data Privacy
Digital Marketing, Marketing Strategy|Digital Marketing, Integrated Marketing Execution, Marketing Strategy

The Right Balance of Marketing Technology and Data Privacy

by Brian Dahl

Better insight supports better marketing. But in this age of big data, when do we cross the line from professional marketers to people manipulators?

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How to Find Your Ideal Agency Partner
Marketing Strategy|Marketing Strategy

How to Find Your Ideal Agency Partner

by Brian Dahl

Thoughts to consider when courting a new client-agency relationship.

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