Don’t Be the Lone Ranger of Marketing

lone ranger and his horse

Consider a key principle from the ancient book of Proverbs relevant to today’s busy Marketing Director.

Share this

Previously Brian Dahl wrote about the benefits of applying ancient wisdom to modern marketing. With that in mind, let’s consider a key principle from that same well of wisdom. This one draws from Proverbs 15:22 and is relevant to today’s busy Marketing Director:

“Plans fail for lack of counsel, but with many advisors they succeed.”

In short, don’t be the Lone Ranger of Marketing. With all the complexities and opportunities that modern marketing affords, you must surround yourself with a smart team of marketing professionals who can help support all you are trying to do. Briefly, here are five ways that working with DKY can help you succeed.

1. Brand Strategy

Crafting and nurturing brand positioning and messaging that Rings True is a team sport. Let’s remember, you and your company don’t own the brand. Your customers do. First, we can help you galvanize a brand strategy across a broad representation of constituents within your organization. Then we can test a brand promise among select customers. Finally, we can create a brand architecture from which to deploy smart advertising and marketing activities.

2. Communications Planning

Building an integrated marketing plan that supports your business goals is complicated and requires a multidisciplinary approach. In today’s digital marketing space alone there are more tools at your disposal than you could possibly have time to vet. We can help you structure a thoughtful, balanced marketing plan aimed at delivering the optimum Return On Marketing Investment (ROMI).

3. Creative Services

You need marketing messages that get attention and connect with your target audience. Whether it’s using traditional media (broadcast, print, direct mail, POS, etc.), digital (web, apps, paid search, content marketing, etc.), video, event marketing or something else, we can assemble the best creative team to craft the message and deliver the goods.

4. Integrated Marketing Execution

They say the devil is in the details. But in reality, that’s where we live. You’d be surprised at the number of people and strategic partners involved to execute an integrated marketing campaign. But you don’t have to sweat it. That’s where we excel. We’ll keep all the ducks in a row and continuously report on activities so you are always apprised.

5. Investment Accountability

In the end we know you are measured on marketing performance. Everything we do is accountable to your budget. That’s why we continuously monitor and analyze campaign results for continuous performance. It either works or it doesn’t. And we’d rather know it worked so you sleep better at night. And we can keep working on your behalf.

With all you have on your plate, there is wisdom in bringing more advisors to the marketing table. DKY would most certainly like to help you. Finally, there is a promise for planning that pays off. According to Proverbs 21:5, “The plans of the diligent lead to profit.” Amen to that!

Share this