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Category: Digital Marketing

Stepping Up Digital (Part 2): The Discovery Phase
Digital Marketing, Marketing Strategy|Digital Marketing, Stepping Up Digital

Stepping Up Digital (Part 2): The Discovery Phase

by Tim Karlberg

Before launching a website or app, we begin our research in the discovery phase. In this article, we explore 5 questions about the digital discovery phase.

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Stepping Up Digital (Part 1): Define Your Goals
Digital Marketing|Design, Digital Marketing, Stepping Up Digital, User Experience, UX/UI

Stepping Up Digital (Part 1): Define Your Goals

by Donnie Potter

A new website is shiny and fun to think about, but a great website is built through a discovery process and defined goals. DKY can help.

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Become a Digital First Brand
Digital Marketing|Content Marketing, Digital Marketing, Social Media, UX/UI

Become a Digital First Brand

by Brian Dahl

With the world in various degrees of lockdown, we’re suddenly reliant on the digital technologies that help us. Here’s how we think digital-first.

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Three Steps to a Healthier Email Marketing List
Digital Marketing|Email Lists, Email Marketing

Three Steps to a Healthier Email Marketing List

by Tim Karlberg

With an increase in opportunity—and risk—there’s never been a more important time to concentrate on email marketing list health.

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Understanding the Role of Keywords
Digital Marketing|Digital Marketing, keywords, SEO

Understanding the Role of Keywords

by Tim Karlberg

Seven things today’s marketing professionals need to know about keywords, and how they fit in the brand’s overall digital strategy.

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Ad Viewability: A Marketing Primer
Digital Marketing|Digital Marketing, Investment Accountability

Ad Viewability: A Marketing Primer

by Tim Karlberg

This lesser-known metric is usually overshadowed by things like campaign spend and CPA. Let’s unpack its significance.

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Instagram Likes Are Disappearing: 3 Reasons Why Community is More Important
Digital Marketing|Content Marketing, Instagram, Marketing Strategy, Social Media

Instagram Likes Are Disappearing: 3 Reasons Why Community is More Important

by Brian Dahl

Our social media manager explains why building a community is more important than likes.

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Hosting a Podcast: Lessons from 22 Episodes
Digital Marketing, Marketing Strategy|Marketing Tactics

Hosting a Podcast: Lessons from 22 Episodes

by Brian Dahl

A podcast is a great centerpiece for your content engine.

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