Before launching a website or app, we begin our research in the discovery phase. In this article, we explore 5 questions about the digital discovery phase.
Category: Digital Marketing
Stepping Up Digital (Part 1): Define Your Goals
A new website is shiny and fun to think about, but a great website is built through a discovery process and defined goals. DKY can help.
Become a Digital First Brand
With the world in various degrees of lockdown, we’re suddenly reliant on the digital technologies that help us. Here’s how we think digital-first.
Three Steps to a Healthier Email Marketing List
With an increase in opportunity—and risk—there’s never been a more important time to concentrate on email marketing list health.
Understanding the Role of Keywords
Seven things today’s marketing professionals need to know about keywords, and how they fit in the brand’s overall digital strategy.
Ad Viewability: A Marketing Primer
This lesser-known metric is usually overshadowed by things like campaign spend and CPA. Let’s unpack its significance.
Instagram Likes Are Disappearing: 3 Reasons Why Community is More Important
Our social media manager explains why building a community is more important than likes.
Hosting a Podcast: Lessons from 22 Episodes
A podcast is a great centerpiece for your content engine.