Stepping Up Digital (Part 4): Meet Customers Socially

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In our final article of the Stepping Up Digital series, learn how to build your brand through social media. In this article, we’re sharing everything from starting a social media profile to analysis and monitoring.

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When it comes to social media and business operations there are a lot of details to consider, including how to best meet your customers in the digital space. You may find yourself asking questions such as “Should we be on Facebook?,” “Do we need a Tik Tok?,” “Where are people making sales on social media?,” “Does engagement on social media matter?” and many more. 

This fourth post of the Stepping Up Digital series is designed to help ease your stress and up your social media game. We’ll start with an overview of different social media sites so that you can make more strategic decisions for your business. 

Let’s get started. 

Social Media Sites to Consider for Your Brand

As you are probably aware, social media sites are not all created equal. Some businesses have skyrocketing engagement rates on Instagram but none on LinkedIn. And for others the opposite is true. It’s important to figure out which platforms are best for your business, and sometimes it’s not the ones you may expect.

Below is a snapshot of the reach and engagement on four of the most popular social sites today and how they are uniquely effective:


With over 2.6 billion monthly active users (MAUs), Facebook is without a doubt, the largest social media network. Billions of people and businesses use the social media site every day to showcase their products and services through the site’s robust ad platform, including Facebook Live and Groups. With billions of users and multiple product tools to bring your brand to life, Facebook may be worth considering for your social media strategy.


Facebook’s younger sibling Instagram has over 1 billion MAUs and counting. The photo and video-sharing powerhouse has developed multiple ways for users to share photos and videos, including Stories and IGTV. With all of these options, Instagram can position your brand as an on-the-ground reporter. 


The professional social network has over 260 million MAUs. LinkedIn is designed to connect professionals and build business relationships. It’s a great platform for B2B prospecting and sales activities, as well as recruiting talent.


Brands and businesses can really thrive on Twitter with over 330 million MAUs. Initially launched as a short-form messaging and conversation platform, Twitter gives your business the ability to develop your brand voice and personality. It’s also a perfect vehicle for delivering fast, timely information.

Update Your Social Media Strategy

Whether you’re just getting started or looking to revamp your approach to social media, DKY will partner with you to put some strategy groundwork in place. We can audit your existing channels, benchmark the type of content that is raising awareness and driving results, and see where your competitors are making an impact. 

With these insights in hand, you can more clearly decide where your brand can best reach its target audience on social media, which networks will propel your business, and which ones are worth piloting as an early adopter to stay ahead of the competition. 

Remember you don’t need to be on every social site to move the needle. Ultimately, we will partner with you to put the energy into the social channels that will work hardest for your business and develop a content engagement strategy that delivers results. 

Set up Your Social Media Profiles and Editorial Calendar

We will work closely with your team to provide detailed information and recommendations to help shape or expand your social media strategy. Each network is different, so it’s critical that you coordinate your approach and message. Having clear, unique, and consistent information in your profiles will help you build your brand and online community. 

Utilizing an editorial calendar for social media to organize and leverage all content that is created for your website and/or blog across business units and brands will be beneficial. Your content should be consistently aligned across all marketing channels whether it’s a new product launch, a rebrand rollout, or an executive thought leadership campaign.

Build Your Social Media Engagement

Engagement is what sets social media apart from other marketing outreach strategies. Your online community doesn’t want to be talked to. They want and expect a conversation. 

Too many brands use social media as a digital ad, however, DKY can help you build your brand’s social media strategy from end-to-end. Done right, social media can help you build valuable connections with customers. But you have to have the people and a plan in place to engage. It’s not a set it and forget it strategy.

DKY will start by building your social media engagement strategy alongside your content, digital and website strategies. You are aiming to create a compelling and consistent brand experience. And you want to design clear pathways to attract sales leads.

Done correctly, a robust social media engagement strategy will be a game-changer. Organic and paid engagement strategies will help to push your brand to new heights and build loyal customers for decades to come.

Ready for the Next Step?

Now that we have you thinking deeper about the social media landscape and your social media sites, our integrated digital team would love to help get your social media, content, email and website strategy working together. 

If you’re ready to take the next step with DKY, reach out to us today and consider following DKY on Facebook, Instagram, LinkedIn, and Twitter for helpful tips and resources to build your brand.

DKY helps  clients build a winning content strategy in the following ways:

  • Social media channel audit and analysis
  • Brand-centric profile language and imagery—
  • Social media governance/policies
  • Keyword research for relevance and SEO value
  • Brand alignment of social posts and content
  • Integration of social content with other tactics
  • Management of activity and results with a shared plan and calendar

Additionally, check out the rest of our Stepping Up Digital series to learn more about your digital strategy and how DKY can help your business.

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