An Introduction to Paid Search What is PPC? Pay-per-click (PPC) is an auction model of online advertising. It lets advertisers…
Author: Tim Karlberg
Segmentation
An Introduction to Personas, User Groups, and Segmentation What is segmentation in digital marketing? Segmentation is the process of identifying…
SEO
An Introduction to Organic Search What is SEO? Search engine optimization (SEO) is a discipline of digital marketing which uses…
User Testing
An introduction to User Testing What is user testing? User testing is a process in which you assign a predefined…
Workflows
An Introduction to Waterfall, Agile, Lean UX, and Design Thinking What is waterfall methodology? Waterfall methodology is a standardized top-down…
The Facebook Crisis: A Test of Trust, Purpose, and Planning
Facebook isn’t going away, but the way people think and talk about it has begun, and will continue, to change.
Two Terrifying SEO Mistakes and How to Prevent Them
There are things you can do to cover your bases before disaster strikes. Here are two SEO mistakes you can prevent simply and inexpensively.
The 5 Most Read DKY Articles in 2017
Here are the brand and digital marketing stories our readers found the most useful last year.