The rearview mirror shows us a year full of change. Looking forward, we can already see there’s more coming.
Author: Tim Karlberg
Lightning Round: 5 Learning Moments at the 2018 MnSearch Summit
Five highlights from the 2018 MnSearch Summit we can use as reminders in our day-to-day digital marketing work.
DKY’s Holly Donato Featured by Minnesota PRSA
DKY’s Director of Content and Public Relations Holly Donato was featured in a member profile this month on the Minnesota PRSA website.
Email Marketing
In Introduction to Permission-Based Emailing What is email marketing? Marketing a brand’s products, services, and news via email is one…
Pay-Per-Click (PPC)
An Introduction to Paid Search What is PPC? Pay-per-click (PPC) is an auction model of online advertising. It lets advertisers…
SEO
An Introduction to Organic Search What is SEO? Search engine optimization (SEO) is a discipline of digital marketing which uses…
Segmentation
An Introduction to Personas, User Groups, and Segmentation What is segmentation in digital marketing? Segmentation is the process of identifying…
User Testing
An introduction to User Testing What is user testing? User testing is a process in which you assign a predefined…