DKY’s Squirrels ate from a wide variety of state fair staples and participated in fair-themed activities.
Author: Tim Karlberg
Digital Marketing is Changing Rapidly: Are You Changing With It?
The rearview mirror shows us a year full of change. Looking forward, we can already see there’s more coming.
Lightning Round: 5 Learning Moments at the 2018 MnSearch Summit
Five highlights from the 2018 MnSearch Summit we can use as reminders in our day-to-day digital marketing work.
DKY’s Holly Donato Featured by Minnesota PRSA
DKY’s Director of Content and Public Relations Holly Donato was featured in a member profile this month on the Minnesota PRSA website.
Email Marketing
In Introduction to Permission-Based Emailing What is email marketing? Marketing a brand’s products, services, and news via email is one…
Pay-Per-Click (PPC)
An Introduction to Paid Search What is PPC? Pay-per-click (PPC) is an auction model of online advertising. It lets advertisers…
Segmentation
An Introduction to Personas, User Groups, and Segmentation What is segmentation in digital marketing? Segmentation is the process of identifying…
SEO
An Introduction to Organic Search What is SEO? Search engine optimization (SEO) is a discipline of digital marketing which uses…