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Author: Tim Karlberg

Digital Marketing is Changing Rapidly: Are You Changing With It?
Digital Marketing, Marketing Strategy|Communications Planning, Digital Marketing, Marketing Strategy

Digital Marketing is Changing Rapidly: Are You Changing With It?

by Tim Karlberg

The rearview mirror shows us a year full of change. Looking forward, we can already see there’s more coming.

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Lightning Round: 5 Learning Moments at the 2018 MnSearch Summit
Digital Marketing|Digital Marketing, Marketing Tactics, SEO

Lightning Round: 5 Learning Moments at the 2018 MnSearch Summit

by Tim Karlberg

Five highlights from the 2018 MnSearch Summit we can use as reminders in our day-to-day digital marketing work.

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DKY’s Holly Donato Featured by Minnesota PRSA
DKY News, Public Relations|DKY People, PR - Public Relations

DKY’s Holly Donato Featured by Minnesota PRSA

by Tim Karlberg

DKY’s Director of Content and Public Relations Holly Donato was featured in a member profile this month on the Minnesota PRSA website.

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Email Marketing
Marketing Toolkit, Uncategorized|Marketing Toolkit

Email Marketing

by Tim Karlberg

In Introduction to Permission-Based Emailing What is email marketing? Marketing a brand’s products, services, and news via email is one…

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Pay-Per-Click (PPC)
Marketing Toolkit, Uncategorized|Marketing Toolkit

Pay-Per-Click (PPC)

by Tim Karlberg

An Introduction to Paid Search What is PPC? Pay-per-click (PPC) is an auction model of online advertising. It lets advertisers…

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SEO
Marketing Toolkit, Uncategorized|Marketing Toolkit

SEO

by Tim Karlberg

An Introduction to Organic Search What is SEO? Search engine optimization (SEO) is a discipline of digital marketing which uses…

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Segmentation
Marketing Toolkit, Uncategorized|Marketing Toolkit

Segmentation

by Tim Karlberg

An Introduction to Personas, User Groups, and Segmentation What is segmentation in digital marketing? Segmentation is the process of identifying…

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User Testing
Marketing Toolkit, Uncategorized|Marketing Toolkit

User Testing

by Tim Karlberg

An introduction to User Testing What is user testing? User testing is a process in which you assign a predefined…

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