People can be inspired to action by great marketing that Rings True, and conversely, become jaded by marketing rooted in hyperbole and spin.
Author: Brian Dahl
Updating A Brand for the Heartland
A sneak peek at how DKY is helping shepherd a brand update for Pro Cooperative.
How to Leverage PR in Your Marketing
Holly Donato, APR clears up confusion about what PR is and where it belongs in the marketing mix.
Brand Strategy: Customer Journey
Without a true understanding of our customer’s experience and point of view, we can easily lose our way.
Brand Strategy: Leader vs. Challenger
A brief overview of three brand voices that are likely in your competitive set: the Leader, the Follower, and the Challenger.
Biking Race Kit Fits the Brand
DKY jumped at the opportunity to design a race kit for Stef and James at The Fit RV team.
Five Things We’ve Learned About Printing
In our many years of working with printers we have learned a few important things you might like to know.
Road Trippin’ in Style
While normally used for staff recreation, our Brave pulled double-duty this week, serving as a mobile office.