Shining a spotlight on happy customers is a terrific media relations tool.
Author: Brian Dahl
Brand Strategy: The Brand Promise, Part 2
The Brand Promise is about behavior toward customers.
DKY Expansion: New Faces, Added Capabilities
Acquisition of Peterson|Probst adds database, direct, and loyalty marketing to DKY in-house services.
Brand Strategy: The Brand Promise, Part 1
People can be inspired to action by great marketing that Rings True, and conversely, become jaded by marketing rooted in hyperbole and spin.
Updating A Brand for the Heartland
A sneak peek at how DKY is helping shepherd a brand update for Pro Cooperative.
How to Leverage PR in Your Marketing
Holly Donato, APR clears up confusion about what PR is and where it belongs in the marketing mix.
Brand Strategy: Customer Journey
Without a true understanding of our customer’s experience and point of view, we can easily lose our way.
Brand Strategy: Leader vs. Challenger
A brief overview of three brand voices that are likely in your competitive set: the Leader, the Follower, and the Challenger.