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Tag: Investment Accountability

Ad Viewability: A Marketing Primer
Digital Marketing|Digital Marketing, Investment Accountability

Ad Viewability: A Marketing Primer

by Tim Karlberg

This lesser-known metric is usually overshadowed by things like campaign spend and CPA. Let’s unpack its significance.

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Mailchimp vs. Emma vs. HubSpot: An Email Marketing Service Comparison
Digital Marketing|Digital Marketing, Email Marketing, Integrated Marketing Execution, Investment Accountability, Marketing Tools

Mailchimp vs. Emma vs. HubSpot: An Email Marketing Service Comparison

by Tim Karlberg

A compilation of pros and cons to help you compare MailChimp, Emma, and HubSpot for email marketing.

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Brand Social Media: Robots vs. Humans
Digital Marketing, Marketing Strategy|Brand Strategy, Communications Planning, Content Marketing, Digital Marketing, Investment Accountability, Marketing Strategy, Marketing Tactics

Brand Social Media: Robots vs. Humans

by Tim Karlberg

Brands fail at social media when someone gets tricked into letting robots do the human work.

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Five Things We’ve Learned About Printing
Marketing Strategy|Investment Accountability, Marketing Tactics, Print Production

Five Things We’ve Learned About Printing

by Audrey Wilcox

In our many years of working with printers we have learned a few important things you might like to know.

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Which CMS is Right for My Business? Start by Answering These Questions
Digital Marketing|Digital Marketing, Investment Accountability, Marketing Tactics, Web Development

Which CMS is Right for My Business? Start by Answering These Questions

by Tim Karlberg

The more clarity you can reach on questions like these today, the better off you’ll be at decision time.

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Answer Three Questions Before Making Your Tradeshow Investment
Marketing Strategy|Investment Accountability, Marketing Tactics

Answer Three Questions Before Making Your Tradeshow Investment

by Tim Karlberg

Tradeshows can be a boon for your bottom line or a bust for business.

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Don’t Be the Lone Ranger of Marketing
Marketing Strategy|Brand Strategy, Communications Planning, Creative Services, Integrated Marketing Execution, Investment Accountability, Wisdom at Work

Don’t Be the Lone Ranger of Marketing

by Mike Dobies

Consider a key principle from the ancient book of Proverbs relevant to today’s busy Marketing Director.

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How Much Should My Business Spend on Marketing?
FAQs, Marketing Strategy|Investment Accountability, Marketing Tactics

How Much Should My Business Spend on Marketing?

by Brian Dahl

When planning your marketing budget, establish a benchmark from which to build your strategy for on-going investment.

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