Data is great, but look for the story hidden within it.
Tag: Digital Marketing
Digital Marketing Myth #5: We Can’t Measure ROI
Don’t let fear or a sense of helplessness keep your brand from getting ahead digitally.
Digital Marketing Myth #4: It’s Done
This time around we’re talking about a myth that’s not an objection to digital marketing as a whole, but an unwillingness to practice it consistently.
The Right Balance of Marketing Technology and Data Privacy
Better insight supports better marketing. But in this age of big data, when do we cross the line from professional marketers to people manipulators?
Digital Marketing Myth #3: Having a Website is Enough
Many brands today still operate on an “If we build it, they will come” mentality when it comes to their website.
Digital Marketing Myth #2: IT Can Do This
Digital marketing and SEO are not the same as infrastructure maintenance or information technology.
Digital Marketing Myth #1: We’re Not Digital
Even if you don’t have a website, your reputation is likely already the topic of conversations happening elsewhere online.
Monthly Must Reads—August 2015
Three things this week to be aware of as you and your brand interact with the web.