The main culprit of this internal sabotage is a simple, three-letter word: and.
Tag: Brand Strategy
Star Your Customers in a Media Tour
Shining a spotlight on happy customers is a terrific media relations tool.
Brand Strategy: The Brand Promise, Part 2
The Brand Promise is about behavior toward customers.
Brand Strategy: The Brand Promise, Part 1
People can be inspired to action by great marketing that Rings True, and conversely, become jaded by marketing rooted in hyperbole and spin.
Brand Social Media: Robots vs. Humans
Brands fail at social media when someone gets tricked into letting robots do the human work.
Updating A Brand for the Heartland
A sneak peek at how DKY is helping shepherd a brand update for Pro Cooperative.
Brand Strategy: Customer Journey
Without a true understanding of our customer’s experience and point of view, we can easily lose our way.
Brand Strategy: Leader vs. Challenger
A brief overview of three brand voices that are likely in your competitive set: the Leader, the Follower, and the Challenger.