We are rewarded when our work performs, but we cannot compromise in the area of truth.
Category: Marketing Strategy
Digital & Social Media Planning: More Channels, But the Questions Remain the Same
As much as media has changed or evolved, it is important to realize much has remained the same.
Brand Strategy: Clear Out the Clutter
Protect the space needed for your brand to be more powerful and effective by kicking the clutter to the curb.
Brand Strategy: When ‘And’ Threatens ‘Brand’
The main culprit of this internal sabotage is a simple, three-letter word: and.
Star Your Customers in a Media Tour
Shining a spotlight on happy customers is a terrific media relations tool.
Brand Strategy: The Brand Promise, Part 2
The Brand Promise is about behavior toward customers.
Brand Strategy: The Brand Promise, Part 1
People can be inspired to action by great marketing that Rings True, and conversely, become jaded by marketing rooted in hyperbole and spin.
Brand Social Media: Robots vs. Humans
Brands fail at social media when someone gets tricked into letting robots do the human work.