Protect the space needed for your brand to be more powerful and effective by kicking the clutter to the curb.
Category: Marketing Strategy
Brand Strategy: When ‘And’ Threatens ‘Brand’
The main culprit of this internal sabotage is a simple, three-letter word: and.
Star Your Customers in a Media Tour
Shining a spotlight on happy customers is a terrific media relations tool.
Brand Strategy: The Brand Promise, Part 2
The Brand Promise is about behavior toward customers.
Brand Strategy: The Brand Promise, Part 1
People can be inspired to action by great marketing that Rings True, and conversely, become jaded by marketing rooted in hyperbole and spin.
Brand Social Media: Robots vs. Humans
Brands fail at social media when someone gets tricked into letting robots do the human work.
How to Leverage PR in Your Marketing
Holly Donato, APR clears up confusion about what PR is and where it belongs in the marketing mix.
AgMarketing: Print vs. Digital
Just how digital is the ag demographic, and how does that affect the work we do in our marketing?