Shining a spotlight on happy customers is a terrific media relations tool.
Category: Marketing Strategy
Brand Strategy: The Brand Promise, Part 2
The Brand Promise is about behavior toward customers.
Brand Strategy: The Brand Promise, Part 1
People can be inspired to action by great marketing that Rings True, and conversely, become jaded by marketing rooted in hyperbole and spin.
Brand Social Media: Robots vs. Humans
Brands fail at social media when someone gets tricked into letting robots do the human work.
How to Leverage PR in Your Marketing
Holly Donato, APR clears up confusion about what PR is and where it belongs in the marketing mix.
AgMarketing: Print vs. Digital
Just how digital is the ag demographic, and how does that affect the work we do in our marketing?
Brand Strategy: Leader vs. Challenger
A brief overview of three brand voices that are likely in your competitive set: the Leader, the Follower, and the Challenger.
Five Things We’ve Learned About Printing
In our many years of working with printers we have learned a few important things you might like to know.