Done well, Integrated Marketing Communication campaigns have parts that are greater as a sum.
Category: Marketing Strategy
The Problem With Product-Centric Marketing
The difference between product-centric and customer-centric brand marketing can make a profound difference.
Marketing’s Most Powerful Tool
We are rewarded when our work performs, but we cannot compromise in the area of truth.
Digital & Social Media Planning: More Channels, But the Questions Remain the Same
As much as media has changed or evolved, it is important to realize much has remained the same.
Brand Strategy: Clear Out the Clutter
Protect the space needed for your brand to be more powerful and effective by kicking the clutter to the curb.
Brand Strategy: When ‘And’ Threatens ‘Brand’
The main culprit of this internal sabotage is a simple, three-letter word: and.
Star Your Customers in a Media Tour
Shining a spotlight on happy customers is a terrific media relations tool.
Brand Strategy: The Brand Promise, Part 2
The Brand Promise is about behavior toward customers.