Catchy names and logos aside, brands are regularly inspected by audiences for their authenticity.
Category: Marketing Strategy
Base Your 2018 Marketing on Human Nature
The “Diffusion Theory of Innovation” may be dismissed as vintage, or confined to rural America, but it’s proven true in every new product or service.
Marketing Must Reads for November & December 2017
Four hand-picked articles to save you time and increase your marketing awareness.
The Problem with Quality Content
As brand marketers, we can get so proficient at creating stuff people love that we sometimes mistake what’s great for what’s right.
Marketing Must Reads for October 2017
Here are 4 short articles to give you a 10,000-Foot view of marketing news in October 2017.
DKY Supports Successful Winnebago Product Launch
DKY traveled to Elkhart, Indiana this September in support of an important RV industry event known as Open House.
Marketing Must Reads for September 2017
If you only have 15 minutes to catch up on the state of marketing, start with these.
DKY Road-trips to Farm Progress Show with ADM
One key benefit of large industry events is the opportunity for relationship building, and DKY’s RV was able to be a team player.