Based on our experiences, DKY starts with three key ingredients to help us find and develop great fit with our clients.
Category: Marketing Strategy
Listen Up! How to Start a Brand Podcast
Podcasting is a relatively low-cost way to take up nuanced topics and humanize your brand with experts who speak directly to your customers.
Six Steps to Getting Your Experts Published
A Nielsen study says earned media coverage is the most effective source of information for advancing consumers through all stages of purchasing.
The Facebook Crisis: A Test of Trust, Purpose, and Planning
Facebook isn’t going away, but the way people think and talk about it has begun, and will continue, to change.
What’s so hard about promoting a new global e-commerce site?
DKY was tasked with the assignment of developing messaging and a communications plan for the launch of shop.donaldson.com.
The 5 Most Read DKY Articles in 2017
Here are the brand and digital marketing stories our readers found the most useful last year.
More Than Just Fun: Why Ringing True Matters
Catchy names and logos aside, brands are regularly inspected by audiences for their authenticity.
Base Your 2018 Marketing on Human Nature
The “Diffusion Theory of Innovation” may be dismissed as vintage, or confined to rural America, but it’s proven true in every new product or service.