Here are the brand and digital marketing stories our readers found the most useful last year.
The Clicks Have Spoken
It’s already January, and we’re looking in the rearview mirror at another year of content strategy. Like your brand, we keep a close eye on our analytics constantly. But reviewing past goals and progress as a 12-month summary can provide a different layer of insight. With that in mind, we’ve tallied the scores and have a list of our five most read articles of the past year.
And the Winners Are…
Following is the brand and digital marketing content our readers found the most useful last year. While not all five were published in 2017, these articles ended up being the most read—and Googled—blog posts of the year.
#1—Brand Strategy: Branded House vs. House of Brands
From the article: “Let your business plan be your guide. Brands that Ring True need to connect with their target audiences deeply. They need to communicate and deliver value. They need to offer something that is both important and differentiated.”
#2—Brand Strategy: Leader vs. Challenger
From the article: “To help you consider what this means for your brand and business, here is a brief overview of three brand voices that are likely in your competitive set: the Leader, the Follower, and the Challenger.”
#3—MailChimp vs. Emma vs. HubSpot: An Email Marketing Service Comparison
From the article: “…whether you’re facing this decision for the first time, or ready to switch to a new platform, we hope this guide will help…start by identifying your brand’s needs and goals, and then see how they stack up against three of the industry’s most recognized names.”
#4—What It’s Like to be 23
From the article: “We’d like to think we’re entering our prime. Twenty-three years as a small agency means we’ve survived and have grown up. As one DKYer says, ‘We wear big boy pants now.’ We are grateful to be celebrating another year in business. Thank you to all our clients who have helped us get here.”
#5—Inspiring the Next Story-Tellers
From the article: “In February, Legacy Christian Academy in Andover, Minnesota invited Tom and Mark to come talk about their craft for “I Love to Read” month. But the author-illustrator duo took it a step further. They enlisted the 1st through 4th graders to create their own story, with a little guidance.”
These Were the Hits, But What Did We Miss?
We’re excited to see that some of our content is clearly filling a niche role in the world of brand marketing. But we’re always interested to know what new topics are on the minds of our clients and colleagues. If you have suggestions or tips, let us know. You can submit it here on our website, or let us know on Twitter.