DKY partnered with client ADM to create a podcast for farmers about grain marketing, financial risk management and agricultural practices.
Category: Marketing Strategy
Stepping Up Digital (Part 2): The Discovery Phase
Before launching a website or app, we begin our research in the discovery phase. In this article, we explore 5 questions about the digital discovery phase.
Three Marketing Trends Emerging from COVID-19
This article examines the three marketing trends that will have a lasting impact on our society post COVID-19.
Maintaining Brand Integrity During a Crisis
When times are hard, acting and speaking from a place of authenticity won’t steer you wrong. Ring true.
March 2020: Part 2
This edition is focused on response to COVID-19 and includes a few tips for communicating with customers, followed by helpful articles we’ve discovered.
B2B vs B2C Marketing for Brands
While there is still a place in marketing strategy to account for B2B vs. B2C audiences, the distinction is becoming less important. Why?
What’s changed in marketing in the past decade?
Recently, I asked a simple question of our team: In the past decade what has changed in your area of expertise?
Hosting a Podcast: Lessons from 22 Episodes
A podcast is a great centerpiece for your content engine.