Skip to content
DKY logo
  • Home
  • Our Work
  • About Us
  • Our Team
  • Clients
  • News + Insights
  • Contact
  • Careers
  • FAQs
  • AI Policy
« Back to Insights

Category: Branding

Brand Strategy: When ‘And’ Threatens ‘Brand’
Branding, Marketing Strategy|Brand Strategy

Brand Strategy: When ‘And’ Threatens ‘Brand’

by Brian Dahl

The main culprit of this internal sabotage is a simple, three-letter word: and.

Read more
Brand Strategy: The Brand Promise, Part 2
Branding, Marketing Strategy|Brand Strategy

Brand Strategy: The Brand Promise, Part 2

by Brian Dahl

The Brand Promise is about behavior toward customers.

Read more
Brand Strategy: The Brand Promise, Part 1
Branding, Marketing Strategy|Brand Strategy, Customer Journey, Marketing Strategy

Brand Strategy: The Brand Promise, Part 1

by Brian Dahl

People can be inspired to action by great marketing that Rings True, and conversely, become jaded by marketing rooted in hyperbole and spin.

Read more
Updating A Brand for the Heartland
Branding|Brand Strategy, Client Work, Creative Services

Updating A Brand for the Heartland

by Brian Dahl

A sneak peek at how DKY is helping shepherd a brand update for Pro Cooperative.

Read more
Brand Strategy: Customer Journey
Branding|Brand Strategy, Customer Journey, Marketing Strategy

Brand Strategy: Customer Journey

by Brian Dahl

Without a true understanding of our customer’s experience and point of view, we can easily lose our way.

Read more
Brand Strategy: Leader vs. Challenger
Branding, Marketing Strategy|Brand Strategy

Brand Strategy: Leader vs. Challenger

by Brian Dahl

A brief overview of three brand voices that are likely in your competitive set: the Leader, the Follower, and the Challenger.

Read more
Brand Strategy: Branded House vs. House of Brands
Branding, Marketing Strategy|Brand Strategy

Brand Strategy: Branded House vs. House of Brands

by Brian Dahl

Learn about one of the most basic building blocks of a successful strategy: Brand Hierarchy.

Read more
Is Having a Name Still Important to Branding?
Branding|Brand Strategy, Communications Planning

Is Having a Name Still Important to Branding?

by Tim Karlberg

The rules of branding have changed considerably over the decades, but could something as basic as a name really become optional?

Read more
  • «
  • 1
  • …
  • 3
  • 4
  • 5
  • 6
  • »
YouTubelinkedininstagramfacebook

4950 W 78th St
Bloomington, MN 55435
612-798-4070

Contact Us
DKY logo
DKY logo
AI Policy Cookies Policy Privacy Policy © DKY, Inc. 2022