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Category: Branding

Brand Strategy: Leader vs. Challenger
Branding, Marketing Strategy|Brand Strategy

Brand Strategy: Leader vs. Challenger

by Brian Dahl

A brief overview of three brand voices that are likely in your competitive set: the Leader, the Follower, and the Challenger.

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Brand Strategy: Branded House vs. House of Brands
Branding, Marketing Strategy|Brand Strategy

Brand Strategy: Branded House vs. House of Brands

by Brian Dahl

Learn about one of the most basic building blocks of a successful strategy: Brand Hierarchy.

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Is Having a Name Still Important to Branding?
Branding|Brand Strategy, Communications Planning

Is Having a Name Still Important to Branding?

by Tim Karlberg

The rules of branding have changed considerably over the decades, but could something as basic as a name really become optional?

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Protect Your Trademark
Branding, Marketing Strategy|Marketing Tactics

Protect Your Trademark

by Mike Dobies

Who knew there were trademarks for popcorn flavors?

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