People can be inspired to action by great marketing that Rings True, and conversely, become jaded by marketing rooted in hyperbole and spin.
Category: Branding
Updating A Brand for the Heartland
A sneak peek at how DKY is helping shepherd a brand update for Pro Cooperative.
Brand Strategy: Customer Journey
Without a true understanding of our customer’s experience and point of view, we can easily lose our way.
Brand Strategy: Leader vs. Challenger
A brief overview of three brand voices that are likely in your competitive set: the Leader, the Follower, and the Challenger.
Brand Strategy: Branded House vs. House of Brands
Learn about one of the most basic building blocks of a successful strategy: Brand Hierarchy.
Is Having a Name Still Important to Branding?
The rules of branding have changed considerably over the decades, but could something as basic as a name really become optional?
Protect Your Trademark
Who knew there were trademarks for popcorn flavors?