Tools alone don’t make marketing effective. People do. Marketing technology has come a long way. Automation is faster. AI is…
Author: Tim Karlberg
The Intersection of Data and Creativity: How Analytics Shape Better Campaigns
In today’s marketing landscape, data and creativity aren’t opposing forces, they’re collaborators. At DKY, we believe that when insightful analytics…
Beyond Keywords: Embracing AEO
Search is changing fast, and marketers have two choices: acknowledge and adapt, or stay the course and fall behind. AI-powered…
From Traffic to Leads: Leveraging Landing Pages in Your B2B Marketing
If you’re in B2B marketing, you know the path from prospect to customer isn’t fast or simple. Complex buying cycles,…
How DKY is Adopting AI Responsibly to Serve Our Clients
At DKY, we are fully embracing that AI is fundamentally reshaping how brands connect with their audiences. AI offers opportunities…
GA4 vs. Universal Analytics: What CMOs Need to Know
In July of 2023 Google Analytics 4 (GA4) became the new default version of the widely used web metrics platform,…
DKY Bolsters Brand Marketing Expertise with Strategic Hires
DKY is proud to announce the expansion of our team with the addition of two key members: Nicole Bonnema as…
A New, Modern Website for an Industry Leader
There are many reasons a brand might consider overhauling its website. Maybe it’s time for a more modern design or…