While there is still a place in marketing strategy to account for B2B vs. B2C audiences, the distinction is becoming less important. Why?
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What’s changed in marketing in the past decade?
Recently, I asked a simple question of our team: In the past decade what has changed in your area of expertise?
Understanding the Role of Keywords
Seven things today’s marketing professionals need to know about keywords, and how they fit in the brand’s overall digital strategy.
Ad Viewability: A Marketing Primer
This lesser-known metric is usually overshadowed by things like campaign spend and CPA. Let’s unpack its significance.
Instagram Likes Are Disappearing: 3 Reasons Why Community is More Important
Our social media manager explains why building a community is more important than likes.
The Journey of a Halloween Jack-O-Lantern
“Mark grabbed his iPad and did what came naturally.” He drew. In this case a pumpkin.
Hosting a Podcast: Lessons from 22 Episodes
A podcast is a great centerpiece for your content engine.
Road Trip 2019: DKY Summer/Fall Highlights
DKY has logged some memorable miles with our clients this year; here are some highlights.