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COVID-19: An Update from DKY
DKY News|Communications, DKY News

COVID-19: An Update from DKY

by Brian Dahl

Like the rest of the world, we’ve been processing the COVID-19 outbreak and our response. Here’s an overview of what you can expect from DKY.

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March 2020: Part 1
DKY Digest, DKY News|Communications, Content Marketing, Creative, Digital Marketing, DKY Digest, Office Decor, Thought Leadership

March 2020: Part 1

by Brian Dahl

Problem Solving | Animated Video | WordPress Plugins | College Communications | Office Design

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Three Steps to a Healthier Email Marketing List
Digital Marketing|Email Lists, Email Marketing

Three Steps to a Healthier Email Marketing List

by Tim Karlberg

With an increase in opportunity—and risk—there’s never been a more important time to concentrate on email marketing list health.

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DKY Staff Update: Promotions and Team Additions
DKY News|Agency Life, Creative Services, Digital Marketing, DKY Careers, DKY People, PR - Public Relations, Social Media

DKY Staff Update: Promotions and Team Additions

by Brian Dahl

At our February 2020 First Friday staff meeting, we announced three strategic changes to our agency team.

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B2B vs B2C Marketing for Brands
Marketing Strategy|B2B, B2C, Customer Journey

B2B vs B2C Marketing for Brands

by Brian Dahl

While there is still a place in marketing strategy to account for B2B vs. B2C audiences, the distinction is becoming less important. Why?

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What’s changed in marketing in the past decade?
Marketing Strategy|Digital Marketing, marketing technology, PR - Public Relations, Social Media

What’s changed in marketing in the past decade?

by Brian Dahl

Recently, I asked a simple question of our team: In the past decade what has changed in your area of expertise?

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Understanding the Role of Keywords
Digital Marketing|Digital Marketing, keywords, SEO

Understanding the Role of Keywords

by Tim Karlberg

Seven things today’s marketing professionals need to know about keywords, and how they fit in the brand’s overall digital strategy.

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Ad Viewability: A Marketing Primer
Digital Marketing|Digital Marketing, Investment Accountability

Ad Viewability: A Marketing Primer

by Tim Karlberg

This lesser-known metric is usually overshadowed by things like campaign spend and CPA. Let’s unpack its significance.

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