Great stories captivate both our hearts and our minds. They make us feel and think. They’re emotional and cerebral.
Tag: Brand Strategy
The Facebook Crisis: A Test of Trust, Purpose, and Planning
Facebook isn’t going away, but the way people think and talk about it has begun, and will continue, to change.
Brand Strategy: Compete to Win
Short, infrequent bursts of marketing efforts quickly fade. But carefully planned and sustained marketing, advertising, and PR are absolute game-changers.
The 5 Most Read DKY Articles in 2017
Here are the brand and digital marketing stories our readers found the most useful last year.
Base Your 2018 Marketing on Human Nature
The “Diffusion Theory of Innovation” may be dismissed as vintage, or confined to rural America, but it’s proven true in every new product or service.
How to Turn Customers Against Your Brand
Brands may do well to avoid this characteristic which has the potential to evoke negative reactions from customers.
Brand Strategy: Clear Out the Clutter
Protect the space needed for your brand to be more powerful and effective by kicking the clutter to the curb.
Brand Strategy: Internal Branding
Avoid misplaced brand aspiration: embrace what makes you unique and strong.