Great stories captivate both our hearts and our minds. They make us feel and think. They’re emotional and cerebral.
Category: Branding
Brand Strategy: Compete to Win
Short, infrequent bursts of marketing efforts quickly fade. But carefully planned and sustained marketing, advertising, and PR are absolute game-changers.
DKY Supports Successful Winnebago Product Launch
DKY traveled to Elkhart, Indiana this September in support of an important RV industry event known as Open House.
How to Turn Customers Against Your Brand
Brands may do well to avoid this characteristic which has the potential to evoke negative reactions from customers.
Three Brand Tips From My Trip to Toronto
DKY’s Creative Director, Mike Dobies, finds marketing truths on an anniversary trip to Toronto.
Monthly Must Reads — July 2017
If you only have time for a handful of digital marketing stories in July, start with these.
The Problem With Product-Centric Marketing
The difference between product-centric and customer-centric brand marketing can make a profound difference.
Marketing’s Most Powerful Tool
We are rewarded when our work performs, but we cannot compromise in the area of truth.