Brands may do well to avoid this characteristic which has the potential to evoke negative reactions from customers.
Category: Branding
Three Brand Tips From My Trip to Toronto
DKY’s Creative Director, Mike Dobies, finds marketing truths on an anniversary trip to Toronto.
Monthly Must Reads — July 2017
If you only have time for a handful of digital marketing stories in July, start with these.
The Problem With Product-Centric Marketing
The difference between product-centric and customer-centric brand marketing can make a profound difference.
Marketing’s Most Powerful Tool
We are rewarded when our work performs, but we cannot compromise in the area of truth.
Brand Strategy: Clear Out the Clutter
Protect the space needed for your brand to be more powerful and effective by kicking the clutter to the curb.
Brand Strategy: Internal Branding
Avoid misplaced brand aspiration: embrace what makes you unique and strong.
How Serving Joy Made Our Year
DKYers worked from early planning sessions in August right up through last-minute, ink-drying details last Friday.