The new year usually means the dialing up of shows and events to showcase all that’s new for various brands and their respective products and initiatives. Learn more about DKY’s recent virtual event work with Winnebago.
Category: Branding
Where’s the Love in your Brand Positioning?
Appealing to our dark nature can be effective. But is it worth it?
3 Good Business Reasons to Invest in Custom Photography
Don’t underestimate the importance of having great photos represent your brand.
What’s your brand story?
Great stories captivate both our hearts and our minds. They make us feel and think. They’re emotional and cerebral.
Brand Strategy: Compete to Win
Short, infrequent bursts of marketing efforts quickly fade. But carefully planned and sustained marketing, advertising, and PR are absolute game-changers.
DKY Supports Successful Winnebago Product Launch
DKY traveled to Elkhart, Indiana this September in support of an important RV industry event known as Open House.
How to Turn Customers Against Your Brand
Brands may do well to avoid this characteristic which has the potential to evoke negative reactions from customers.
Three Brand Tips From My Trip to Toronto
DKY’s Creative Director, Mike Dobies, finds marketing truths on an anniversary trip to Toronto.