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Author: Mike Dobies

What’s changed in marketing in the past decade?
Marketing Strategy|Digital Marketing, marketing technology, PR - Public Relations, Social Media

What’s changed in marketing in the past decade?

by Mike Dobies

Recently, I asked a simple question of our team: In the past decade what has changed in your area of expertise?

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The Journey of a Halloween Jack-O-Lantern
DKY News|Agency Life, DKY People

The Journey of a Halloween Jack-O-Lantern

by Mike Dobies

“Mark grabbed his iPad and did what came naturally.” He drew. In this case a pumpkin.

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Celebrating Last Year This Year
DKY News|Agency Life, DKY People

Celebrating Last Year This Year

by Mike Dobies

December is the month for company Christmas parties. Traditionally that is when DKY has celebrated. However 2018 broke the tradition….

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9 Ways to Make Your Video Work
Digital Marketing, Marketing Strategy|Content Marketing, Marketing Tactics

9 Ways to Make Your Video Work

by Mike Dobies

Videos are an engaging way of ad storytelling that can accelerate the buyer journey and boost conversion rates.

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3 Good Business Reasons to Invest in Custom Photography
Branding, Digital Marketing, Marketing Strategy|Content Marketing, Photos

3 Good Business Reasons to Invest in Custom Photography

by Mike Dobies

Don’t underestimate the importance of having great photos represent your brand.

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What’s your brand story?
Branding|Brand Strategy

What’s your brand story?

by Mike Dobies

Great stories captivate both our hearts and our minds. They make us feel and think. They’re emotional and cerebral.

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What’s so hard about promoting a new global e-commerce site?
Digital Marketing, Marketing Strategy|Client Work, Marketing Strategy, Marketing Tactics

What’s so hard about promoting a new global e-commerce site?

by Mike Dobies

DKY was tasked with the assignment of developing messaging and a communications plan for the launch of shop.donaldson.com.

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Three Brand Tips From My Trip to Toronto
Branding, Digital Marketing, DKY News, Marketing Strategy

Three Brand Tips From My Trip to Toronto

by Mike Dobies

DKY’s Creative Director, Mike Dobies, finds marketing truths on an anniversary trip to Toronto.

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