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Author: Holly Donato

Stepping Up Digital (Part 3): A Content Marketing Checklist
Digital Marketing|Content Marketing, Digital Marketing, Stepping Up Digital

Stepping Up Digital (Part 3): A Content Marketing Checklist

by Holly Donato

As you continue to explore building your brand through digital marketing, it’s important to have a content marketing plan. In this article, we share 6 effective tips.

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Become a Digital First Brand
Digital Marketing|Content Marketing, Digital Marketing, Social Media, UX/UI

Become a Digital First Brand

by Holly Donato

With the world in various degrees of lockdown, we’re suddenly reliant on the digital technologies that help us. Here’s how we think digital-first.

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Three Marketing Trends Emerging from COVID-19
Marketing Strategy|COVID-19, marketing trends

Three Marketing Trends Emerging from COVID-19

by Holly Donato

This article examines the three marketing trends that will have a lasting impact on our society post COVID-19.

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Hosting a Podcast: Lessons from 22 Episodes
Digital Marketing, Marketing Strategy|Marketing Tactics

Hosting a Podcast: Lessons from 22 Episodes

by Holly Donato

A podcast is a great centerpiece for your content engine.

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Counting 25 Candles and Hundreds of Memories
DKY News|Agency Life, DKY People

Counting 25 Candles and Hundreds of Memories

by Holly Donato

DKY has turned 25! We decided to ask partners, Mark Yaeger, Brian Dahl, and Mike Dobies, to reflect on their journey growing this agency.

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Listen Up! How to Start a Brand Podcast
Digital Marketing, Marketing Strategy|Brand Strategy, Content Marketing, Marketing Strategy

Listen Up! How to Start a Brand Podcast

by Holly Donato

Podcasting is a relatively low-cost way to take up nuanced topics and humanize your brand with experts who speak directly to your customers.

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Six Steps to Getting Your Experts Published
Marketing Strategy, Public Relations|Content Marketing, Marketing Tactics

Six Steps to Getting Your Experts Published

by Holly Donato

A Nielsen study says earned media coverage is the most effective source of information for advancing consumers through all stages of purchasing.

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Base Your 2018 Marketing on Human Nature
Marketing Strategy|Brand Strategy, Content Marketing, PR - Public Relations

Base Your 2018 Marketing on Human Nature

by Holly Donato

The “Diffusion Theory of Innovation” may be dismissed as vintage, or confined to rural America, but it’s proven true in every new product or service.

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