DKY was tasked with the assignment of developing messaging and a communications plan for the launch of shop.donaldson.com.
Author: Brian Dahl
Work Life Advice on DKY’s 24th Anniversary
Thank you to the many people who have contributed to DKY since February 1994. There have been a lot of you, and it has been a great ride.
Brand Strategy: Compete to Win
Short, infrequent bursts of marketing efforts quickly fade. But carefully planned and sustained marketing, advertising, and PR are absolute game-changers.
Base Your 2018 Marketing on Human Nature
The “Diffusion Theory of Innovation” may be dismissed as vintage, or confined to rural America, but it’s proven true in every new product or service.
DKY Supports Successful Winnebago Product Launch
DKY traveled to Elkhart, Indiana this September in support of an important RV industry event known as Open House.
DKY Road-trips to Farm Progress Show with ADM
One key benefit of large industry events is the opportunity for relationship building, and DKY’s RV was able to be a team player.
How to Turn Customers Against Your Brand
Brands may do well to avoid this characteristic which has the potential to evoke negative reactions from customers.
Three Brand Tips From My Trip to Toronto
DKY’s Creative Director, Mike Dobies, finds marketing truths on an anniversary trip to Toronto.