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An Introduction to Digital Asset Managers What is a digital asset manager (DAM)? A Digital Asset Manager, or DAM, is…

An introduction to Design Systems What is a design system? A design system is a holistic digital collection of style…

In Introduction to Permission-Based Emailing What is email marketing? Marketing a brand’s products, services, and news via email is one…

An Introduction to Dynamic Marketing Content What is personalization? Web personalization—sometimes referred to as dynamic content—is the marketing practice of…

An Introduction to Paid Search What is PPC? Pay-per-click (PPC) is an auction model of online advertising. It lets advertisers…

An Introduction to Personas, User Groups, and Segmentation What is segmentation in digital marketing? Segmentation is the process of identifying…

An Introduction to Organic Search What is SEO? Search engine optimization (SEO) is a discipline of digital marketing which uses…

An introduction to User Testing What is user testing? User testing is a process in which you assign a predefined…