An Introduction to Digital Quality Assurance
What is QA testing?
Quality Assurance (QA) testing is the process of reviewing the integrity of a website or a digital tool to ensure the highest levels of performance and user experience.
How does QA testing work?
For websites, the QA process focuses on functionality, usability, performance, security and compliance. Before getting started, you need to build a test plan so you can track your process and areas on your website that need to be fixed or refreshed.
The following items should always be tested before a website launch or refresh:
- Bugs related to links, buttons, forms and interactions built into site
- Web responsiveness
- Multi-browser functionality
- Multi-device functionality
- Cross browser accessibility
What role does QA testing play in your marketing strategy?
Quality Assurance is a foundational, yet critical component in establishing an accurate and useful website, which is frequently the central hub of a company’s digital marketing strategy. If content is not displayed properly or broken, site traffic will falter and visitors will likely form a poor opinion of the service or product being marketed. QA is imperative in creating and upholding a strong brand identity, experience and reputation.
What are the benefits of QA testing?
QA testing helps ensure a clean and high-quality user experience. It demonstrates digital marketing teams are doing their due diligence to provide helpful and positive experiences to site visitors. Today, website content and navigation are integral to building credibility, awareness, and sales leads. Without QA testing, a website and other digital tools won’t deliver on their full potential and value.
Learn more about related tools, methods, and best practices in the Marketing Toolkit: