Five highlights from the 2018 MnSearch Summit we can use as reminders in our day-to-day digital marketing work.
Archives
DKY’s Holly Donato Featured by Minnesota PRSA
DKY’s Director of Content and Public Relations Holly Donato was featured in a member profile this month on the Minnesota PRSA website.
Listen Up! How to Start a Brand Podcast
Podcasting is a relatively low-cost way to take up nuanced topics and humanize your brand with experts who speak directly to your customers.
What’s your brand story?
Great stories captivate both our hearts and our minds. They make us feel and think. They’re emotional and cerebral.
Six Steps to Getting Your Experts Published
A Nielsen study says earned media coverage is the most effective source of information for advancing consumers through all stages of purchasing.
Accessibility
An Introduction to Digital Accessibilityand Accessibility Design What is accessibility? The Americans with Disabilities Act, or ADA, is a civil…
API
An Introduction to Application Programming Interface What is an API? Application Programming Interface, or API, is an interface that allows…
Customer Journey
An Introduction to Mapping User Behavior What is a customer journey? A customer journey is your user’s experience with your…