Venture into the DKY archives for a glimpse of work we feel deserves a second look

As part of DKY’s 30th anniversary celebration, we’re recounting fond memories of amazing people, brands, and projects from across the years.

Each week this summer, we’ll update the DKY #Throwback30 Collection below with a new piece of vintage work – including highlights, commentary, and images – that reminds us how much has changed (and how much hasn’t) over the last three decades in marketing and brand communication.

Welcome to the DKY #Throwback30 Collection.

IncredaBowl Logo

June 13, 2024

IncredaBowl: Incentivizing Sales with Ten Frames of Fun

DKY was tasked to help create a new internal sales incentive program for Cargill’s grain advisory service CAMS. 

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Front view of the Winnebago Brave with the words "the 'brow is back" on the windshield

June 20, 2024

Winnebago Brave: Raising Eyebrows About an Icon in the Making

Learn how DKY ended up with a Winnebago Brave of its own after designing this eyebrow-raising launch campaign.

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Donaldson ipad app screen mockup

June 27, 2024

Donaldson: I Think, Therefore iPad

Learn how DKY brought an entirely new martech concept to life in 2012 when we developed an iPad app for filtration leader Donaldson Company.

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Backyard Bistro logo

July 4, 2024

Backyard Bistros: Where There’s Smoke There’s Flavor

Discover how DKY helped an entrepreneur with a dream introduce a compelling new option that forced backyard BBQ bosses to rethink the charcoal vs. gas debate.

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General Mills Millenium Penny Press kit

July 11, 2024

Cheerios: Guess Who’s Coming to Breakfast…

Find out how DKY created a one-of-a-kind “penny press kit” to promote a historic arrangement with the United States Mint that landed the first Millennium Pennies and Golden Dollars in boxes of Cheerios breakfast cereal.

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Close up of RR Donnelley christmas ad

July 18, 2024

RR Donnelley: And Then Santa Got the Shipping Bill…

See how DKY created a campaign to get the attention of direct marketers who could save significant shipping expenses by partnering with RR Donnelley.

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person about to put a golf ball

July 25, 2024

Toro HydroJect: Keep Your Hands and Feet Away from the Machine

Learn how DKY drew inspiration from your favorite pair of golf pants to tell course superintendents about Toro’s innovative approach to golf course aeration.

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car with a zantigo chilito ad on the side

August 1, 2024

Zantigo: Fueling the Legendary Flavor Frenzy

See how DKY helped a little-known brand of cheap Mexican eats get the word out.

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Lazy Bear Lodge

August 8, 2024

Lazy Bear Lodge: Arctic Expeditions, Intimate Encounters

See how DKY used bears and belugas to help build the brand of Lazy Bear Lodge so it could better compete in northern Canada’s growing eco-tourism market.

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Wells Fargo Family Farm at the MN Zoo

August 15, 2024

Minnesota Zoo: Tuning In to Wild Fun

See how DKY helped the Minnesota Zoo promote its new exhibit – The Wells Fargo Family Farm – with a radio campaign.

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cover of the book "Nathaniel's Journey"

August 22, 2024

Hands to the Plow: An Epic ‘90s Adventure

See how DKY helped build a ministry brand with lasting impact and learn how Hands to the Plow played an integral part in DKY’s origin story.

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U of M "saturday's coming" bus ad

August 29, 2024

Gopher Sports Marketing: Game Day Glory on the Gridiron

See how DKY helped the Minnesota Gophers take ownership of football Saturdays and promote the 2011 season.

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