YEAR
2014
PROJECT
IncredaBowl
CLIENT
Cargill
The Lowdown
DKY was tasked to help create a new internal sales incentive program for Cargill’s grain advisory service CAMS.
Fun Fact
The video and photography for the fictitious IncredaBowl were shot at Lariat Lanes a few blocks south of DKY’s former office in South Minneapolis. It was an awesome venue that several years later was torn down for redevelopment. We are glad to preserve the Lariat Lanes vibe in DKY’s history.
Why We Did It
The CAMS advisors – Personal Marketing Managers (PMMs) were tasked with building their book of business while serving clients at a high level with sound grain marketing advice. Jason, the VP and Leader of the CAMS program, laid out a growth plan and wanted a fun and motivational way to track and incentivize progress with his team.
How We Did It
DKY created a fictitious bowling league and venue – the IncredaBowl – where players (PMMs) would compete in a 10-frame competition. The IncredaBowl design had a cool, retro vibe. Bowling kits were designed and produced to explain the sales program and get the team excited and unified.
What We Did
- Creative Brief
- Concepting
- Identity Design
- Kit: Bag, Bag Tag, Patch, Bowling Stress Balls, Beer Mug, Brochure
- Website
- Video Series
Why It Mattered
The IncredaBowl was a huge hit with the team. It brought focus and camaraderie around the task at hand and helped raise the profile of the CAMS service offering – with customers and the full Cargill producer services team.
What We Remember Most
“For the record, I think this thing is great. I am absolutely giddy! Thanks, DKY!”
– Jason, VP, Product Line Leader
