Winnebago Brave: Raising Eyebrows About an Icon in the Making

Winnebago Brave

Winnebago and Brave logos


Brave Launch


The Lowdown

Winnebago introduced an all-new Brave motorhome model – a modern expression of the iconic 1970’s “eyebrow” design that helped establish the brand as a namesake of the RV category.

winnebago brave front view

Fun Fact

DKY ended up buying the original Brave model featured in the campaign so our staff could take turns hitting the road with our family and friends. It was a great way for us to experience the campaign in real life, and for our staff to enjoy and learn firsthand about the RV and Winnebago experience.

DKY employee at a campsite with the company Winnebago Brave RV

The Client Strategy

The RV industry was crowded with dozens of competitive brands struggling to stand out and create clear separation from the pack. The new Brave was a strategic move to remind prospects, dealers, and the industry that Winnebago is still the leader and trailblazer for the industry. There is no RV like a Winnebago.

How We Helped

DKY built an inspiring launch campaign that showcased the legacy and innovation of Winnebago and celebrated the essence of the RV lifestyle: fun, adventure, and belonging. 

Winnebago Brave brochure

What We Did

  • Creative Concepting and Design
  • Dealer Materials
  • Website Design and Development
  • Advertising Campaign
  • Event Signage and Materials

Winnebago Brave brochure
Winnebago Brave desktop website and ipad website mockup
Winnebago Brave ads

Why It Mattered

The Winnebago Brave took the industry by storm, winning praise and accolades from the trades, dealers, and customers alike. It even won RV of the Year from both RVIA and RVBusiness magazine. In addition to providing a boost to sales across the product lines, the Brave launch pushed Winnebago into the industry limelight once again, solidifying its leadership positioning.  

What the Client Said

“This is the most exciting product launch I’ve ever been involved with.”

Randy Potts, Winnebago Industries’ Chairman, CEO and President

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