Podcasting is a relatively low-cost way to take up nuanced topics and humanize your brand with experts who speak directly to your customers.
Author: Brian Dahl
Six Steps to Getting Your Experts Published
A Nielsen study says earned media coverage is the most effective source of information for advancing consumers through all stages of purchasing.
Content Marketing
The Basics of a Content Marketing Program What is content marketing? It’s the development and distribution of strategic, relevant and…
Social Media
An introduction to Social Media Marketing What is social media marketing? Social media marketing is a marketing discipline that utilizes…
What’s so hard about promoting a new global e-commerce site?
DKY was tasked with the assignment of developing messaging and a communications plan for the launch of shop.donaldson.com.
Work Life Advice on DKY’s 24th Anniversary
Thank you to the many people who have contributed to DKY since February 1994. There have been a lot of you, and it has been a great ride.
Brand Strategy: Compete to Win
Short, infrequent bursts of marketing efforts quickly fade. But carefully planned and sustained marketing, advertising, and PR are absolute game-changers.
Base Your 2018 Marketing on Human Nature
The “Diffusion Theory of Innovation” may be dismissed as vintage, or confined to rural America, but it’s proven true in every new product or service.