Don’t underestimate the importance of having great photos represent your brand.
Author: Brian Dahl
Has Your Marketing Team’s Work Gone Bland?
Based on our experiences, DKY starts with three key ingredients to help us find and develop great fit with our clients.
Listen Up! How to Start a Brand Podcast
Podcasting is a relatively low-cost way to take up nuanced topics and humanize your brand with experts who speak directly to your customers.
What’s your brand story?
Great stories captivate both our hearts and our minds. They make us feel and think. They’re emotional and cerebral.
Six Steps to Getting Your Experts Published
A Nielsen study says earned media coverage is the most effective source of information for advancing consumers through all stages of purchasing.
Content Marketing
The Basics of a Content Marketing Program What is content marketing? It’s the development and distribution of strategic, relevant and…
Social Media
An introduction to Social Media Marketing What is social media marketing? Social media marketing is a marketing discipline that utilizes…
What’s so hard about promoting a new global e-commerce site?
DKY was tasked with the assignment of developing messaging and a communications plan for the launch of shop.donaldson.com.