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March 2021

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Perfecting Your Brand’s Tone | Google’s Ad Business | Digital Art Sales Record

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Join us each month for a roundup of creative and marketing content that caught our team’s attention. We’ll provide a short summary of the findings and a link for more information straight from the sources. Our goal is to bring you entertaining and helpful news, insights and visuals that may inspire you to try a new tactic or approach your work in a different way.

Perfecting Your Brand’s Tone of Voice for SEO Copywriting

Source: Search Engine Journal Shared by: Tim Karlberg, Director of Digital Marketing

There’s more to written content than its technical competency, readability, and depth. The way we come across in our writing—our tone—is one of the things that stays with users long after they’ve viewed a page. Getting the tone right is important for every brand, but it takes consistency.

How does this article relate to or inspire your day-to-day work?

In digital marketing, it’s been said for decades that “content is king.” And in the SEO discipline, particularly, it can be tempting to focus on just a few elements of our written content (keywords, relevance, readability, etc.). While those things can help get more readers to a webpage, it takes the effective use of tone to stand apart from the rest of the noise online. 

Google Is Making a Change to its Ad Business. What it Could Mean.

Source: Barron’s Shared by: DKY Copywriter

Google is moving away from cookies and tracking people on 3rd party sites due to Internet users’ ongoing privacy concerns related to data collected by advertisers and technology companies. The impact of this change on digital marketing campaigns will be interesting to watch in the coming year.

How does this article relate to or inspire your day-to-day work?

Well, it’s not so much my day-to-day work — yet. But I imagine we will have to cast our nets quite differently when the information available to us is much less granular. The days of hyper-targeting via digital advertising may be numbered and it will change how advertisers target potential customers.

Digital Art by Beeple Sells for $69.4 million amid NFT Boom

Source: AP News Shared by: Audrey Wilcox, Senior Project Manager

A digital collage by an artist named Beeple was auctioned off by Christie’s for nearly $70 million. The piece, titled “Everydays: The First 5,000 Days,” sold in an online auction and it’s the first time a major auction house has offered a digital-only artwork with a non-fungible token as a guarantee of its authenticity. It’s also the first-time cryptocurrency has been used to purchase artwork at auction.

How does this article relate to or inspire your day-to-day work?

It makes me think the digital artwork we create every day at DKY should be auctioned off through Christie’s. Haha. This article also shows the growing and changing value of digital art as a medium, especially over the last year during the pandemic when people were unable to visit art museums, galleries or shows in person.