It’s hard to believe that in an age of self-driving cars, privatized space programs, and smart refrigerators, some businesses are still uneasy about embracing digital marketing. But they’re out there, clinging to beliefs that feel right, but might not be.
We were all new to this once, so we’re not here to judge—our goal is to educate others and share from our own experiences. Today’s post is the first in a five-week series, so check back frequently and make sure your team has confronted these digital marketing barriers.
“We’re not a digital company.”
Surprise! Actually, you are.
The Internet moves along at its own pace, and doesn’t need your permission to rate, review, or discuss your products and services publicly. Even if you don’t have a website, your reputation is likely already the topic of conversations happening elsewhere online.
But you might say…
- “Our customers are old school.”
- “This industry is slow to change.”
- “People like using fax machines.”
And the reality is…
- Your customers may be old school, but when it comes to placing orders and inquiries online, they’re more ready to adapt than you realize.
- Maybe your industry is behind the curve technologically, but someone in your competitive space will find a compelling way to digitally engage your next generation of customers—why shouldn’t that someone be you?
- No, generally, people don’t like using fax machines.
Next week: Is your IT department prepared to manage your digital marketing?