The “Diffusion Theory of Innovation” may be dismissed as vintage, or confined to rural America, but it’s proven true in every new product or service.
Tag: PR – Public Relations
Thought Leadership Can Hide in Plain Sight
Opportunities to build thought leadership may be closer than you think—specifically in the volunteer work your employees do in your industry.
Star Your Customers in a Media Tour
Shining a spotlight on happy customers is a terrific media relations tool.
How to Leverage PR in Your Marketing
Holly Donato, APR clears up confusion about what PR is and where it belongs in the marketing mix.