While there is still a place in marketing strategy to account for B2B vs. B2C audiences, the distinction is becoming less important. Why?
Tag: Customer Journey
Brand Strategy: The Brand Promise, Part 1
People can be inspired to action by great marketing that Rings True, and conversely, become jaded by marketing rooted in hyperbole and spin.
Brand Strategy: Customer Journey
Without a true understanding of our customer’s experience and point of view, we can easily lose our way.