DKY Outdoor

It turns out the age-old refrain of parents everywhere — “Go outside and play!” — yields a host of other benefits: The very act of being outdoors relaxes, renews and recharges us.

At DKY, we are proud of our decades-long relationship with one of America’s foremost outdoor brands, Winnebago Industries. Our team also brings extensive experience with other leading outdoor brands, including American Honda, Matthews Archery, Cummins Onan and The Toro Company.

By the way – if I haven’t told you lately – thank you for all your work for us! I really appreciate the entire DKY team!

Kelli H, Winnebago

Today’s outdoor brands must ring true on three levels to thrive: the dealer/distributor channel, on the retail floor, and online. DKY serves our client teams as a trusted, experienced partner at all three levels. Our shared goal is to deliver a customer experience that inspires and takes your brand to new heights.   

DKY services for the outdoor recreation category include:

  • Brand strategy – research, planning, positioning 
  • Brand expression – naming, logo/identity, design systems
  • Brand content – copy, photography, video and social storytelling 
  • Digital customer experience – websites, email, digital marketing, lead nurturing
  • Influencer marketing – building authentic communities to grow awareness
  • Event marketing – concepting, planning, design
  • Channel support – programs and tools to build preference at retail

Creating a Groundbreaking Virtual RV Show

DKY aligned with Winnebago’s internal team to set the strategic direction for the initiative and manage content production for the new VPL microsite, which featured 15 new models.

DKY Outdoor Clients We’ve Served
Winnebago logo
Honda logo
Cummins-Onan logo
Western RV logo
Toro logo

Thanks for navigating this with me. I know it’s been challenging at times, but I appreciate your professionalism and more importantly – your patience!

Kelli H., Winnebago

Want to make your great outdoors brand great?

If you’re a marketing leader in the outdoor recreation space, DKY’s experts are positioned to guide you to the summit.