Outdoor Industry Marketing Agency

DKY Outdoor

It turns out the age-old refrain of parents everywhere — “Go outside and play!” — yields a host of other benefits: The very act of being outdoors relaxes, renews and recharges us.

At DKY, we are proud of our decades-long relationship with one of America’s foremost outdoor brands, Winnebago Industries. Our team also brings extensive experience with other leading outdoor brands, including American Honda, Matthews Archery, Cummins Onan and The Toro Company.

“By the way – if I haven’t told you lately – thank you for all your work for us! I really appreciate the entire DKY team!”

Kelli H, Winnebago

Today’s outdoor brands must ring true on three levels to thrive: the dealer/distributor channel, on the retail floor, and online.

DKY serves our client teams as a trusted, experienced partner at all three levels. Our shared goal is to deliver a customer experience that inspires and takes your brand to new heights.

DKY services for the outdoor recreation category include:

Brand strategy – research, planning, positioning
Brand expression – naming, logo/identity, design systems
Brand content – copy, photography, video and social storytelling
Digital customer experience – websites, email, digital marketing, lead nurturing
Influencer marketing – building authentic communities to grow awareness
Event marketing – concepting, planning, design
Channel support – programs and tools to build preference at retail

DKY Outdoor Impact Story

Brand Growth and Impact that Stands the Test of Time

A client-agency relationship 30 years in the making.

DKY Outdoor Clients We’ve Served

“I hope you know how much I appreciate you, your dedication to our company and your positive attitude while doing it. I know we push you – so thank you so much for your extra efforts to make this show amazing!”

Kelli H., Winnebago

Want to make your great outdoors brand great?

If you’re a marketing leader in the outdoor recreation space, DKY’s experts are positioned to guide you to the summit.