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Brand Strategy

Clarifying your brand. Amplifying your impact.

Your brand is more than a logo. It’s the sum of every experience, message, and impression you create.  DKY helps you define, refine, and activate your brand so you connect with clarity and impact. The powerful combination of our research methodologies involving custom AI agents and seasoned human expertise help us discover, pinpoint, and create optimum positioning and marketplace activation of your brand. Once your brand’s position is clearly defined, we work alongside your team to accelerate its growth in the market.

Our Services

  • Brand discovery workshops and stakeholder interviews
  • Audience research and persona development
  • Competitive and market positioning analysis
  • Brand platform development (purpose, promise, positioning, personality)
  • Brand architecture and naming strategy
  • Visual and verbal identity alignment
  • Brand messaging frameworks and narrative development
  • Internal brand engagement and employee brand training
  • Brand activation planning

Brand Strategy Matters

Great brands know what they offer, who they serve, and where they are going. DKY guides companies and organizations through a proven brand development process that uncovers the heart of who they are and why they  matter.

Whether you’re launching a new brand, undergoing a refresh, or aligning multiple sub-brands under one cohesive story, our team brings strategic insight and deep expertise. We know how to gain team alignment, shape differentiated brand positioning in the marketplace, and express it with creativity and confidence.

Why DKY

For over 30+ years, DKY has helped brands define and express their unique value in ways that Ring True™. We’ve partnered with startups to Fortune 500 companies and global organizations, bringing our passion for solving business challenges with smart marketing strategies and award-winning activations. Our Ring True Brand Framework is collaborative and insightful, and will turn your brand into a powerful asset for sustainable growth.

Our Process

  • Discover – Conduct workshops, interviews, and research to gain clarity
  • Define – Articulate the brand core and audience insights
  • Develop – Design messaging frameworks and visual/verbal guidelines
  • Align – Ensure stakeholder buy-in and internal understanding
  • Activate – Launch the brand internally and externally with consistency
  • Evolve – Monitor and evolve brand strategy and assets as needed

Brand Strategy Work

Brand Growth and Impact that Stands the Test of Time

A client-agency relationship 30 years in the making.

Growing Together by Building a Culture of Constant Collaboration

How one project led to a partnership 14 years and counting.

Repositioning a Global Mission Brand for Greater Clarity and Impact

DKY helped Bethany optimize their brand strategy and communications plan to better serve the ministry vision.

DKY Helps ADM Exceed Regenerative Agriculture Targets

Connecting with farmers to support ADM’s ongoing sustainability efforts.

Helping an Established Ministry Shine Brighter

The project was a collaborative effort that, in the end, exceeded our client’s goals and will serve the organization for years to come.

“Thank you for everything you do. We see your team as an extension of our department and feel very fortunate to have you as a critical resource.”

Dave V., Donaldson Company

Ready to clarify your brand and amplify your impact?

We can help define who you are, what you stand for, and how your brand can connect to your customers to make a lasting impression.