When Winnebago rolled out plans for their 2025 Factory Authorized Sales Event, they needed to move fast and make it feel big. With summer sales season heating up and key campaign details still in motion, we jumped in with sleeves rolled up and ideas firing.
Starting Engines While the Map Was Still Loading
Our creative development kicked off before the brief even landed. Dealer needs? Evolving. Legal fine print? In flux. But when timelines are tight and the pressure’s on, that’s when our DKY Sprint-mode kicks into full gear. We laid down the foundational messaging and design system early, building a flexible campaign framework that could adapt and scale with the client’s evolving needs.
Bold Creative To Drive Engagement
We began by designing a campaign logo with real road presence—bold, energetic, and built for visibility across digital and in-dealer touchpoints. From there, the look and feel carried into a full suite of assets: promotional detailers, landing pages, videos, retail signage, direct mail, digital ads, and a dealer toolkit to amplify outreach.
The toolkit itself was packed with customizable content and creative that made it easy for dealers to jump in and start promoting right away. Because empowering partners is just good mileage.
Omnichannel, On Time, and On Brand
We managed a full-scale, omnichannel production sprint to get the campaign off the ground in about 4 weeks.
- A published website landing page
- Email and social media assets deployed across platforms
- Dealer resource hub stocked and ready to go
- :30 and :15 ads delivered to streaming services
Thanks to our in-house production chops and a seasoned team of detailed problem-solvers, we kept things moving at speed without sacrificing quality or brand integrity.
Marketing in Motion
The result? A confident, cohesive campaign that is revving up awareness and driving traffic to showrooms.
The 2025 Factory Authorized Sales Event is a great example of how DKY partners with brands not just to execute, but to anticipate, adapt, and drive the work. Even when the destination’s still being mapped, we know how to keep the wheels turning.