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July 2020

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Social Media Influencers | Brand Promise | Search Rankings

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Join us each month for a roundup of creative and marketing news from our team to you. We’ll give a short summary of the news, and if you’d like, you can take a look at the full article for more information straight from the source. Our goal is to bring you entertaining and helpful news that may inspire you to do something different.

How Social Media Influencers Are Reinventing Content Marketing Strategies For The New Normal?

This article hits on the uncharted waters marketers are faced with during the pandemic. The reminder is to not lose sight of the focus on how to continue humanizing the brand as they build relationships and equity with consumers.

Influencers are reinventing content marketing strategies ideas during the pandemic. Once the recovery starts and we begin to resume normal lives, consumers will remember marketing that made them feel things during the virus outbreak. Brands have an opportunity to strengthen their relationships with their customers right now, create lasting emotional bonds, build trust, and increase authenticity.

Learn how your brand can be authentic during this uneasy time.

Shared by: Brynn Daniels, Account Manager

Don’t Bore Us. Get to the Chorus.

I follow Bruce Turkel for his smart, personal, and always entertaining brand marketing insight.

Turkel knows how to tell stories that make excellent points about brands. This one is no exception, and he uses a smart musical metaphor. A DKY translation is, “the chorus is your brand promise.”

Read more on how you can achieve your brand promise.

Shared by: Mike Dobies, Executive Creative Director

Will Repeatedly Searching & Clicking My Site Increase Rankings?

The best part of this article is that it was published in 2020. There was never a time when refreshing a webpage was considered an SEO best practice, or even effective. But if this myth is still alive and misleading people, it’s worth busting.

Debunk the myth of website refreshing for search rankings.

Shared by: Tim Karlberg, Director of Digital Marketing