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April 2020: Part 2

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Digital Transformation | WFH Burnout | Mobile Apps

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Join us each week for a roundup of creative and marketing news from our team to you. We’ll give a short summary of the news, and if you’d like, you can take a look at the full article for more information straight from the source. Our goal is to bring you entertaining and helpful news that may inspire you to do something different.

WPP’s Mark Read on digital transformation and steering the business through COVID-19

This article touches on the realities that we’re going through with COVID-19 and provides an interesting perspective on a couple of levels. First, the idea that we are generalizing the term ‘digital’ and how WPP is working to further define it in relation to digital vs. analog, as well as digital vs. technology. Second, the reality of how companies are structured vertically, yet consumers experience brands horizontally. This will continue to grow in importance as digital media continues to expand. The interview also touches on how agencies can adopt digital technology to be successful in the post-COVID-19 economy. That discussion made me grateful for the systems and processes that DKY has been implementing over the past year. With investments in new computers for all employees, an upgraded server environment, enhanced VPN pipe, a new digital project management platform, and a full spectrum of online conferencing tools so we can align with each client’s preferred platform, has contributed to DKY’s ability to be fully functional during these unprecedented times.

Read the interview with Mark Read.

Shared by: Joe Peterson, Vice President of Account Services

3 Tips to Avoid WFH Burnout

Now that most of our population is working from home full time, we are trying to make sense of what that looks like for each of us. I found this article particularly helpful in thinking through boundaries. Especially now that I work, sleep, eat, exercise and unwind in the same space.

Read how you can avoid WFH burnout.

Shared by: Hayley Monsma, Production Artist

Instacart adds new features aimed at opening more delivery windows

It’s interesting to watch the shift in focus for online companies such as Instacart. Prior to the virus, this app was a relatively new way for consumers to purchase goods. However, now the service has 300% year-over-year growth and is hiring more in its customer service department to meet the demand. As the current situation is fluid, new product and support features have been introduced by Instacart to meet customer needs.

Read about the growing need for mobile apps such as Instacart.

Shared by: Kendall Bird, Social Media Manager