Public Relations & Media Relations

Shaping perception. Earning trust. Amplifying your voice.

Public Relations and Media Relations are relationship-building at its core. DKY helps brands earn attention and credibility through meaningful storytelling, strategic media outreach, and reputation management.

Our Services

  • Strategic planning and message development
  • Media relations and journalist outreach
  • Influencer and third-party partnership coordination
  • Executive thought leadership and bylined articles
  • Crisis communication planning and support
  • Spokesperson media training
  • Event and trade show promotion
  • Press release writing and distribution
  • Media monitoring and impact reporting

Earned Visibility and Trust

In a noisy world, earned media is a powerful tool in the brand toolkit. DKY uncovers your brand’s unique story and connects it with audiences that matter including journalists, influencers, and stakeholders. We help you manage reputation, position leadership, and build long-term trust.

Why DKY

With 30+ years of experience, our team integrates Public Relations and Media Relations seamlessly into broader marketing and brand strategies. We craft narratives that resonate and turn earned media into lasting visibility and trust. Whether it’s announcing company news, positioning a subject matter expert, or navigating a sensitive issue, we provide the strategy and execution to represent your brand with integrity and impact.

Our Process

  • Discover – Identify key messages, audiences, and media opportunities
  • Plan – Build a strategic  roadmap and outreach calendar
  • Create – Develop press materials, story pitches, and thought leadership content
  • Engage – Pitch media, coordinate interviews, and build influencer relationships
  • Measure – Monitor media coverage, evaluate impact, and optimize approach

PR and Media Work

“DKY opened a new channel for us to reach more farmers across the country about grain marketing and risk management.”

– Doug R., ADM  

Your story deserves to be heard – and believed.

From thought leadership to media coverage, we help you earn attention and build lasting credibility.