Media Planning & Management
Amplifying your message. Optimizing your media spend.
Great media strategy places your brand in the right place, at the right time, in front of the right audience. At DKY, we deliver smart planning, savvy buying, and real-time optimization leveraging AI sophistication to ensure every dollar works harder and smarter.
Our Services
- Integrated media strategy and channel planning
- Audience targeting and segmentation
- Digital media buying (programmatic, display, video, search, social)
- Traditional media buying (TV, radio, print, out-of-home)
- Media negotiation and vendor management
- Campaign budgeting and flighting
- Tracking, analytics, and performance reporting
- A/B testing and media mix modeling
- Ongoing campaign optimization
Working for Every Dollar
In a fragmented media world, DKY helps bring clarity and control. We tailor cross-channel media plans grounded in audience insight and aligned to your goals. Our team is adept at blending traditional, digital, and emerging media to maximize reach and efficiency. By leveraging trusted partners, robust data platforms, and dynamic AI tools we aim to optimize ROI.
Why DKY
With over 30+ years of cross-industry experience, DKY bridges brand strategy with tactical media performance. Our media specialists collaborate seamlessly with brand and creative teams to deliver agile, accountable results. And we know how to pivot and adapt quickly in a dynamic media environment.
Our Process
- Discover – Define goals, audiences, and KPIs
- Plan – Build strategic media plans
- Buy – Execute buys and manage vendor partnerships
- Track – Analyze and report performance with actionable insights
- Optimize – Refine media mix and creative assets