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Category: Uncategorized

Pay-Per-Click (PPC)
Marketing Toolkit, Uncategorized|Marketing Toolkit

Pay-Per-Click (PPC)

by Tim Karlberg

An Introduction to Paid Search What is PPC? Pay-per-click (PPC) is an auction model of online advertising. It lets advertisers…

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Segmentation
Marketing Toolkit, Uncategorized|Marketing Toolkit

Segmentation

by Tim Karlberg

An Introduction to Personas, User Groups, and Segmentation What is segmentation in digital marketing? Segmentation is the process of identifying…

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SEO
Marketing Toolkit, Uncategorized|Marketing Toolkit

SEO

by Tim Karlberg

An Introduction to Organic Search What is SEO? Search engine optimization (SEO) is a discipline of digital marketing which uses…

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User Testing
Marketing Toolkit, Uncategorized|Marketing Toolkit

User Testing

by Tim Karlberg

An introduction to User Testing What is user testing? User testing is a process in which you assign a predefined…

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UX Design
Marketing Toolkit, Uncategorized|Marketing Toolkit

UX Design

by Donnie Potter

An Introduction to User Experience Design What is User Experience? User experience (UX), or Customer Experience (CX) as it’s sometimes…

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UX Research
Marketing Toolkit, Uncategorized|Marketing Toolkit

UX Research

by Donnie Potter

An Introduction to User Experience Research What is UX research? User Experience (UX) Research is the practice of observing your…

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Workflows
Marketing Toolkit, Uncategorized|Marketing Toolkit

Workflows

by Tim Karlberg

An Introduction to Waterfall, Agile, Lean UX, and Design Thinking What is waterfall methodology? Waterfall methodology is a standardized top-down…

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UI Design
Marketing Toolkit, Uncategorized|Marketing Toolkit

UI Design

by Donnie Potter

An Introduction to User Interface Design What is a user interface? User interface (UI), typically associated with UI Design, is…

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