An Introduction to Paid Search What is PPC? Pay-per-click (PPC) is an auction model of online advertising. It lets advertisers…
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Segmentation
An Introduction to Personas, User Groups, and Segmentation What is segmentation in digital marketing? Segmentation is the process of identifying…
SEO
An Introduction to Organic Search What is SEO? Search engine optimization (SEO) is a discipline of digital marketing which uses…
User Testing
An introduction to User Testing What is user testing? User testing is a process in which you assign a predefined…
UX Design
An Introduction to User Experience Design What is User Experience? User experience (UX), or Customer Experience (CX) as it’s sometimes…
UX Research
An Introduction to User Experience Research What is UX research? User Experience (UX) Research is the practice of observing your…
Workflows
An Introduction to Waterfall, Agile, Lean UX, and Design Thinking What is waterfall methodology? Waterfall methodology is a standardized top-down…
UI Design
An Introduction to User Interface Design What is a user interface? User interface (UI), typically associated with UI Design, is…