Category: Marketing Toolkit

An Introduction to Personas, User Groups, and Segmentation What is segmentation in digital marketing? Segmentation is the process of identifying…

An Introduction to Organic Search What is SEO? Search engine optimization (SEO) is a discipline of digital marketing which uses…

An introduction to User Testing What is user testing? User testing is a process in which you assign a predefined…

An Introduction to User Experience Design What is User Experience? User experience (UX), or Customer Experience (CX) as it’s sometimes…

An Introduction to User Experience Research What is UX research? User Experience (UX) Research is the practice of observing your…

An Introduction to Waterfall, Agile, Lean UX, and Design Thinking What is waterfall methodology? Waterfall methodology is a standardized top-down…

An Introduction to User Interface Design What is a user interface? User interface (UI), typically associated with UI Design, is…

In Introduction to IA What is information architecture? Information architecture (IA) is a broad term that covers the process of…