Category: Marketing Toolkit

An Introduction to Digital Accessibilityand Accessibility Design What is accessibility? The Americans with Disabilities Act, or ADA, is a civil…

An Introduction to Application Programming Interface What is an API? Application Programming Interface, or API, is an interface that allows…

An Introduction to Mapping User Behavior What is a customer journey? A customer journey is your user’s experience with your…

An Introduction to Digital Asset Managers What is a digital asset manager (DAM)? A Digital Asset Manager, or DAM, is…

An introduction to Design Systems What is a design system? A design system is a holistic digital collection of style…

In Introduction to Permission-Based Emailing What is email marketing? Marketing a brand’s products, services, and news via email is one…

An Introduction to Dynamic Marketing Content What is personalization? Web personalization—sometimes referred to as dynamic content—is the marketing practice of…

An Introduction to Paid Search What is PPC? Pay-per-click (PPC) is an auction model of online advertising. It lets advertisers…