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DKY News
Is Having a Name Still Important to Branding?
The rules of branding have changed considerably over the decades, but could something as basic as a name really become optional?
Brand Strategy: The Brand Promise, Part 2
The Brand Promise is about behavior toward customers.
Brand Strategy: Leader vs. Challenger
A brief overview of three brand voices that are likely in your competitive set: the Leader, the Follower, and the Challenger.