At DKY, we are fully embracing that AI is fundamentally reshaping how brands connect with their audiences. AI offers opportunities to more effectively accelerate brand growth, engage customers, and streamline marketing activities in a more impactful way. While the potential is vast, we remain committed to a proactive and responsible adoption of AI—ensuring we continue to provide clear value while adhering to our guiding mission: help good people build brands of great impact.
Balancing Technology with Human Creativity
AI’s value lies not just in efficiency but also in how it complements and enhances our creative capabilities. AI helps us offload repetitive but necessary tasks, freeing us to focus on the work that requires more hands-on and human focus, like strategic planning, creative execution, and delivering tailored marketing solutions. Our approach is to integrate AI thoughtfully into both our own processes and for our clients to ensure the technology serves as a tool for meaningful growth.
Our Commitment to Responsible AI Use
At DKY, we believe in the responsible use of AI to augment—not replace—our oversight and expertise. While AI tools can offer efficiency and personalization, we take a human-first approach, ensuring that every tool and strategy aligns with our core values. We aim to empower client teams with AI solutions that are strategic, practical, and aligned with their goals.
To learn more about how we apply AI in practice, check out our AI Policy.
Training Our Team to Steward AI for Good
To ensure DKY remains on the cutting edge of AI, we’ve established an internal AI Council focused on practical, responsible AI adoption. This council promotes AI literacy across the agency and ensures we’re applying AI tools in ways that align with both our values and clients’ needs.
Additionally, we are training our staff to become prompt engineers—a critical skill in maximizing the value AI tools provide. As AI continues to evolve, we’ll stay ahead of the curve by equipping our team and clients with best practices for using AI effectively.
How DKY Uses AI Today
Here are some of the methods we use to deliver better, faster results for our clients and for ourselves using AI:
Brainstorming and research
- Idea generation: Used to brainstorm abstract concepts and creative ideas. We carefully input non-proprietary information to protect sensitive content.
- Hashtag research: Identify trends and optimize social media content for visibility.
- Synthesis and editing: Helps us distill large amounts of information into concise, actionable takeaways and version content quickly.
Copy assistance
- Editing and refinement: Catches grammatical errors and suggests improvements to enhance clarity.
- Writing efficiency: Adjust and optimize copy to meet strict character limits without missing crucial information (digital ads, SEO).
- SEO acceleration: Develop page titles, meta descriptions, and landing page-ready content.
- Ad copy generation: Create optimized ad copy for A/B testing.
- Metadata enhancement: Use SEO tools empowered by AI to optimize webpage copy and metadata info for SEO.
Photo and video support
- Streamlined retouching: Streamline photo-editing process; advance creative outputs with time-savings.
- Color exploration: AI-driven color suggestions to enhance design efficiency and creativity.
- Video management: Transcribe, summarize videos, segment chapters for easy navigation.
- Video prototyping: Elevate stock audio-visual elements to custom brand assets with generative AI tools.
- Elevate presentations: Generate custom photography, audio and video assets without the expense of original shoots, recordings and professional talent.
Elevate Your Marketing with AI
We believe that AI offers powerful opportunities to elevate marketing efforts—whether through validating ideas, streamlining workflows or unlocking creative potential. At DKY, we are committed to helping our clients make the most of these opportunities, using AI as a force for good that drives both efficiency and innovation.
By merging technology with creativity and maintaining a human-first approach, DKY is leveraging AI in ways that add value, enhance our capabilities, and deliver exceptional results.
Connect with us today to learn more about how we can partner with you on your AI journey.