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New Director of Content and Public Relations Joins DKY

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In July, DKY welcomed Katie Fitzpatrick to its growing team. Katie will continue building an integrated department comprised of PR, content and social media capabilities for the agency.

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In July, DKY welcomed Katie Fitzpatrick to its growing team. Katie will continue building an integrated department comprised of PR, content and social media capabilities for the agency.

Current Vice President of Content and Public Relations Holly Donato is retiring at the end of September. Since 2016, Holly has grown the PR, content and social capabilities of DKY and brought greater visibility to the agency’s clients, working closely with the larger DKY Digital team. She will be greatly remembered and sorely missed. As a veteran in PR, though, Katie is well equipped to step into her big shoes. In fact, over the past two months, Katie has already assumed large projects from Holly while thoroughly learning the clients and industries we serve.

Katie comes to DKY with a strong track record in the local agency scene, most recently spending nearly a decade at Weber Shandwick, where she was promoted to Account Director in the financial services and corporate practice groups. There, she honed her strategic communications skills serving several multi-national clients in the financial services, industrial and technology sectors, including John Hancock, State Farm, Honeywell and Envestnet. She led account teams and frequently developed and executed media relations strategies for new product launches, go-to-market programs, executive visibility plans and acquisition announcements.

She also knows the importance of multi-channel, integrated marketing programs to drive reach and value for clients. Fueling these programs is strong storytelling to grow awareness, foster engagement, generate leads and build advocates among key audiences. As a part of Katie’s role, she will write and edit content for DKY clients and agency marketing efforts. Her content development experience ranges from media materials and contributed trade articles, to video scripts, social media copy and turnkey communications toolkits.

“Katie is an excellent fit with our B2B clients in complex industries like industrial filtration and agribusiness, but she’s also experienced in creative consumer campaigns,” said Brian Dahl, President at DKY. “Her versatile communications skills, along with team leadership, is ideal for heading up and growing our disciplines in PR, content marketing and social media. She’s already involved in major roll-outs for our key clients.”

Katie started her career at Himle Horner, a former public affairs firm that tackled major transportation, healthcare and education issues. She later joined the national promotions team at Twin Cities Public Television (TPT) and spent five years at Maccabee Group in Minneapolis, where she developed her strategic communications and media relations skills. Katie graduated from the University of St. Thomas with a B.A. in English and Public Relations and she has volunteered for the Minnesota chapter of the Public Relations Society of America (PRSA).

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